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October advertising network stats

Happy November! Let's share some great data on the Proxima Emporium Advertising network.

 The exciting element of re-launching the banner ad network was that we had all the pieces in place already, so it was a pretty simple restart. For October 14 of the registered sites listed impressions, a really solid start. In taking the original Proxima Emporium site offline, we found ourselves in a bit of a rush to launch its replacement, which includes this site. Thankfully, the process was pretty smooth and we are left in a good place to prepare for 2024.

Overall, the network issues 102,344 impressions. An astounding number given the short time of activation. with a click through rate of %0.01, we are right on track as we build out the content pipeline.

shamelessbookpromotion.com lead the way, which was not surprising given the events that were being promoted on the site.

Congrats to advertisier Brick Cave Media for receiving the most click throught in October, and to Anthology, Inc. for earning the best click through percentage.

What's Next?

For the Ad Network, which will still be branded as Proxima Emporium for now, We'll continue to test and bring additional sites online through the end of the year to get a better feel for the traffic expectations, banner performance, etc. During this time, we won't take on any clients until we are sure we are ready to add them. 

So, all in all, good start, lots of work to do. On to November!

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